Our Story
The Heart Behind the Brand
The Vision Behind Amanda Marcucci
Amanda Marcucci is not just a name — it’s a living expression of craftsmanship, resilience, and unapologetic creativity. Born in Florence and handmade in Italy, every piece tells a story of bold femininity, mindful luxury, and timeless design.
With years of experience across fashion, jewellery, and artisan production, Amanda has built a brand rooted in authenticity — drawing inspiration from nature, spirit, and the strength of women. Her collections are more than jewellery — they are modern heirlooms with soul.
Our Jewelry
Crafted by Artisans, Rooted in Integrity
Every piece of Amanda Marcucci jewellery is handcrafted in Italy by skilled artisans who honour traditional techniques passed down through generations. We work exclusively with local workshops that share our values of slow, purposeful production — never rushed, never mass-produced. Our materials are consciously chosen: ethically sourced gemstones, recycled metals, and sustainable practices that respect both people and the planet. From design to final polish, each creation reflects a deep commitment to quality, transparency, and timeless beauty.
Our Philosophy
A Philosophy of Purposeful Luxury
At Amanda Marcucci, our philosophy goes beyond sustainability and ethics — we design with purpose. In collaboration with Helena Christensen, we created the Extinction Collection with the shared mission of giving back to the planet. This limited-edition collection was crafted to raise awareness and support for endangered wildlife, with 10% of all proceeds donated to the Veteran Wildlife Ranger Alliance — an organisation dedicated to protecting threatened species and supporting the rangers who defend them. Through design, we aim to make a tangible impact where it matters most.
Made in Italy
Honouring Florentine Heritage
Florence has long been the beating heart of Italian jewellery, with the iconic Ponte Vecchio standing as a symbol of its rich artisanal legacy. For centuries, goldsmiths and master jewellers have lined this historic bridge, creating intricate pieces entirely by hand — a tradition that dates back to the Renaissance. At Amanda Marcucci, we are deeply inspired by this legacy and committed to reviving the true essence of Italian luxury: jewellery made slowly, ethically, and with exceptional attention to detail. In a world flooded with mass production and outsourced craftsmanship, we proudly uphold the Florentine tradition of artistry — where every piece tells a story, and every detail matters.
